Announcement ยท 25 February 2026
Marshall Motor Group is delighted to announce the official opening of its brand-new Lamborghini showroom in Poole, marking a significant milestone for the group and bringing the legendary Italian marque to the South Coast for the first time. The state-of-the-art facility opened its doors this week following an extensive development programme, and represents a major investment in the region's automotive landscape.
Designed to the latest Lamborghini corporate identity standards, the new showroom showcases the full breadth of the marque's line-up, from the breathtaking Revuelto and Temerario super sports cars to the versatile Urus Super SUV. The carefully considered design pairs the brand's distinctive hexagonal architecture with bespoke handover bays, a dedicated personalisation lounge and a Lamborghini Ad Personam configurator, where customers can specify their car down to the finest detail.
The arrival of Lamborghini in Poole reflects growing demand for the marque across Dorset, Hampshire and the wider South West, where enthusiasts have previously had to travel considerable distances to view the range in person. The new site is conveniently located close to major routes, making it readily accessible to customers throughout the region and beyond.
What the new showroom offers
- The complete new Lamborghini range on display, including Revuelto, Temerario and Urus
- A factory-authorised aftersales and service centre staffed by Lamborghini-trained technicians
- An Ad Personam personalisation suite for fully bespoke specifications
- A curated selection of approved pre-owned Lamborghini models
Beyond the sales floor, the facility houses a fully equipped service and maintenance centre, ensuring that owners receive manufacturer-approved care close to home. Marshall's Lamborghini-trained technicians will carry out everything from routine servicing to specialist diagnostic work, all using genuine parts and the latest factory equipment, helping to protect each car's performance, value and warranty.
For prospective customers, the opening means a far more convenient way to explore the range, arrange a test drive or begin building a personalised commission. The team is now welcoming enquiries and appointments, and would be pleased to guide visitors through the configuration process or discuss tailored finance and ownership options. Those interested in approved pre-owned models will also find a rotating selection of meticulously prepared cars on site.
The Poole opening forms part of Marshall's continued expansion of its luxury and prestige portfolio, underlining the group's commitment to representing some of the world's most desirable marques. To arrange a visit, request further information or register your interest in a future order, simply get in touch with the team, who will be delighted to help.